Since then the UFO line has grown to include flavorful year-round offerings like UFO White Ale and UFO Raspberry, and fresh seasonal offerings such as UFO Twist and UFO Huckleberry. UFO hit the scene in 1998 with a Hefeweizen. The name UFO stands for UnFiltered Offering all UFO beers are unfiltered, leaving the yeast suspended in the beer which creates its signature cloudy appearance. UFO is a portfolio of wheat beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a beer that everyone can enjoy. There’s great history, tradition, and craft behind these beers, but that doesn’t mean they can’t be uncomplicated and easy to drink.”įor more info about UFO beers, reach out to Liz Melby at or visit Follow UFO’s flavor adventures on Twitter and Instagram at UFO Beers: That’s a big reason why we started brewing UFO beers. “The less time that’s spent getting caught up in the details, the more time there is to actually enjoy the beer. “Choosing a beer shouldn’t be hard,” says Dan Kenary, Mass Bay Brewing Co. Consider your new hub for flavor adventures.
The site will be chock-full of info about UFO beers, recipes (food and cocktail!) that infuse UFO beers, and fun ways to enjoy UFO beers without any sort of cooking going on anywhere around you. To go along with the new packaging, a brand new UFO website will launch on April 6th. The new colors and fonts, for example, are brighter, friendlier, and fun-er, conveying the flavorful, refreshing, unfiltered wheat beer goodness you can/should expect when you drink a UFO beer. Each element of the package is meant to provide subtle cues about the beer inside. It is designed to better communicate what UFO is all about. The refreshed new UFO look was a collaborative effort between the Brewery’s in-house design team and Boston-based brand strategy firm, Catapult Thinking. Discovery is half the fun in beer drinking, right?” We’ve put a lot of thought into every piece of it so that the curious beer drinkers out there get a hint of the adventure that awaits, without giving too much away. Now they’ve got the look and voice to match what they’ve always been.
#Harpoon ufo hefeweizen full#
“These beers are brewed to be fun, interesting, and full of flavor. “UFO is raring to take off,” says UFO Brand Manager, Victoria Kidder.
0 kommentar(er)
